The Impact of Social Media on Sales Promotion in Entertainment Companies

Social networks including various social media are one of the main online marketing tools that help to achieve aims company. Most overlap and have more than characteristic, aim or purpose. It should be noted interaction, user-friendliness, openness, freedom real time features all media. When starting discuss sales promotion a company on media, concept commerce becomes inevitable. Taking into account current trend expansion internet because it unites biggest number users has means implement different companies, is necessary explore impact growth in specific sectors. The paper analyses for entertainment sector. During quantitative research, 385 respondents were surveyed. questionnaire research been prepared based communication model used by companies. included closed type questions, most them provided Likert scale. empirical study found elements (promotion increase; brand strengthening), maintaining connections with present potential company’s clients companies promote users’ engagement. Regular positive sales, tend follow such accounts actively. emphasised applied using Therefore, regular use influencers highly recommended also important stress advised communicate regularly, as regularity drivers promotion.